Poster: Definition, Characteristics, Types, Benefits, and How to Make It – What is the definition of a poster? What are the characteristics? How to make a poster? Let’s read the explanation below!
What is a poster?
Poster is an announcement sheet that is displayed in a public place (in the form of an announcement or in the form of an advertisement).
A poster usually has pictures or text posted in crowded places that are easily seen by the public.
Posters are made with the aim that the information in the posters is known to the public, to attract people to buy, use, or follow the contents of the posters.
Characteristics of the Poster
Unlike other announcements, posters have their own identity according to the characteristics they have, including the text used.
The text in the poster must comply with the following elements:
- Poster text must be short, concise, clear, and attractive.
- In posters it is not allowed to use verbose sentences.
- The text used must be suggestive (influencing), effective (concise), and easy to remember.
- If the poster includes an image, then the image must match the theme in the poster, have clear colors and illustrations, and not be too flashy.
- Memorable, although people read it as they pass.
- Displayed on a flat surface, and in strategic locations or in public places.
- Consists of letters, numbers, symbols, pictures or a combination thereof.
- Designed on a paper or cloth.
How to Make a Poster
Here are some things that must be considered in making posters:
- Define content: announcement or advertisement.
- Choose short, concise, and communicative words.
- Write the announcement in a large size so that it is easily understood by the public.
- Try to make the announcement attractive.
- Use different colors and good fonts so that the message can attract the attention of the public.
- Provide illustrations in the form of images to make the poster more attractive.
Benefits of Posters
Although now social media can spread information quickly and cheaply, in reality there are still many benefits of posters that are felt by the public.
Here are some of the benefits of posters that are important to know:
1. Source of Information
Posters are not only displayed in one place. But there will be several posters printed and distributed in various strategic places. That way, the poster can be seen and read by the public. In the end, the information on the poster will be conveyed and can be understood well.
2. Motivate and Inspire
The second benefit of posters is that they can motivate and inspire their readers.
Posters are usually filled with quotes, either made by yourself or quoting from the characters. Well, the contents of these quotes are able to provide an injection of enthusiasm and inspiration for the readers. Especially if the reader is in a bad condition. So it could be through simple words can make him rise again.
3. Become a Source of Income
The benefits of posters can also be to bring in income. Especially for people who have the ability to design a poster.
This is a golden opportunity that is too bad to waste. In fact, this can be your side job that earns quite a lot.
4. To Provide Criticism and Suggestions
Sometimes in this life there are some rules that make people feel annoying, and want a change. This can be done by providing criticism and suggestions through a poster. This is the benefit of posters that can make changes to a rule that is felt to be difficult or annoying for the public.
Types of Posters and Their Purpose
After knowing what are the benefits of posters that you can get, then there are several types of posters that are commonly found.
Here are some types of posters and their purpose:
1. Activity Poster
The activity poster contains information on activities or events that will be carried out. For example, shows, carnivals, concerts, and so on. The poster also informs the place and time of the event.
The purpose of this activity poster is to inform the public. So that on that date you can attend and enliven the event.
2. Public Service Poster
The second type of poster is a public service poster. This poster aims to inform the public about important educational matters. For example, about the dangers of smoking and drug use.
It is hoped that after seeing and reading this poster, the public will be aware and implement the suggestions stated on the poster.
3. Motivational Poster
The third type of poster is a motivational poster. This poster usually contains quotes and motivations. So that later after people read the poster, they can be more enthusiastic and get inspiration to continue their life better.
4. Propaganda Poster
The next type of poster is a propaganda poster. This poster will engage the reader. In a sense, the poster contains an invitation to the reader to participate. For example, posters made by students to enliven the campus anniversary event. Then posters to celebrate independence day.
5. Campaign Poster
The last type of poster is a campaign poster. As you know, this poster will be easily visible during election time.
The purpose of this poster is for readers to vote for these candidates with a program or jargon that attracts the public’s attention.
6. Commercial Poster
Posters of this type are usually made by commercial companies. The goal is of course to promote their products.
The more people who see it, the more likely people will be interested in the products they offer.
Commercial posters usually have a festive design that catches the eye.